{"product_id":"content-that-sells-kit","title":"Content That Sells Kit","description":"\u003cdiv class=\"vxp-teaser\"\u003e\n\u003cp\u003eThree hundred likes. Zero orders. Sound familiar?\u003c\/p\u003e\n\u003cp\u003ePretty product photos get attention. They do not, on their own, get paid. Buyers need to trust you, want the product, and know exactly where to buy it. This kit gives you a month of Instagram content that does all three, made by one person with a phone.\u003c\/p\u003e\n\u003cp\u003eInside you will get:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA ready 30-day content calendar, plus a planner spreadsheet with day, format, idea, goal and CTA\u003c\/li\u003e\n\u003cli\u003ePhone photo shot lists for fashion, beauty, home and furniture, and food, with budget lighting setups from KES 50\u003c\/li\u003e\n\u003cli\u003e40 reel, post and story ideas for the days you are stuck\u003c\/li\u003e\n\u003cli\u003eCaption formulas and 10 CTA lines that send followers to your product link or a DM keyword\u003c\/li\u003e\n\u003cli\u003eA five-hour weekly routine and a system to turn one shoot into 15 pieces of content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho it is for:\u003c\/strong\u003e founders of small product brands who sell on Instagram and want their content to bring in orders, not just likes.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-inc\"\u003e\n\u003cspan\u003e19-page PDF playbook + spreadsheet template\u003c\/span\u003e\u003cspan\u003eInstant download\u003c\/span\u003e\u003cspan\u003eM-Pesa or card\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-prev\"\u003e\n\u003cp class=\"vxp-lab\"\u003eFree preview\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAn excerpt from Chapter 1: Content that sells starts with trust\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy likes are not sales\u003c\/h3\u003e\n\u003cp\u003eA post can get 300 likes and zero orders. That is not bad luck. It usually means the content did one job, getting attention, and skipped the others. People liked it, then scrolled on, because nothing told them why to trust you, why they need it now, or where to buy it.\u003c\/p\u003e\n\u003cp\u003eBuyers in Kenya, Nigeria and Ghana have been burned before. They have paid for a dress that arrived looking nothing like the photo. They have sent money to a page that went quiet. So before they pay you, they look for signs: real photos, real customers, a real person behind the brand, and an easy, safe way to pay.\u003c\/p\u003e\n\u003cp\u003eYour content is where they look for those signs.\u003c\/p\u003e\n\u003ch3\u003eThe four jobs your content does\u003c\/h3\u003e\n\u003cp\u003eEvery piece of content should do one of four jobs. A healthy month mixes all four.\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eJob\u003c\/th\u003e\n\u003cth\u003eWhat it does\u003c\/th\u003e\n\u003cth\u003eExamples\u003c\/th\u003e\n\u003cth\u003eShare of your month\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eReach\u003c\/td\u003e\n\u003ctd\u003eGets you in front of new people\u003c\/td\u003e\n\u003ctd\u003eTrend reels, tips, polls, shareable carousels\u003c\/td\u003e\n\u003ctd\u003eAbout 30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrust\u003c\/td\u003e\n\u003ctd\u003eShows you are real and reliable\u003c\/td\u003e\n\u003ctd\u003eReviews, behind the scenes, founder story, packing orders\u003c\/td\u003e\n\u003ctd\u003eAbout 30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesire\u003c\/td\u003e\n\u003ctd\u003eMakes them want the product\u003c\/td\u003e\n\u003ctd\u003eProduct in use, close-ups, before and after, styling\u003c\/td\u003e\n\u003ctd\u003eAbout 20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAction\u003c\/td\u003e\n\u003ctd\u003eTells them how to buy now\u003c\/td\u003e\n\u003ctd\u003eNew drops, limited stock, offers, gift guides\u003c\/td\u003e\n\u003ctd\u003eAbout 20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eMost brands we audit post almost only Desire content: pretty product photos. That is why the likes do not convert. There is not enough Trust to make a stranger pay, and not enough Action to tell them how.\u003c\/p\u003e\n\u003cblockquote\u003e\u003cp\u003e\u003cstrong\u003eExample:\u003c\/strong\u003e Akinyi sells shea body butter at KES 1,800. For three months she posted only product photos. She then added two trust posts a week (customer voice notes turned into text graphics, and a reel of her mixing a batch) and one clear action post with a link. Her orders from Instagram roughly doubled in six weeks. Same product, same followers, different mix.\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003ch3\u003eEvery piece points somewhere\u003c\/h3\u003e\n\u003cp\u003eHere is the rule that changes everything: every post, reel and story ends with one clear next step. Not \"DM for price\". A step that leads to a page where they can see the price and pay.\u003c\/p\u003e\n\u003cp\u003eThere are only two good next steps. Choosing the right one for each post is what separates content that sells from content that just looks nice...\u003c\/p\u003e\n\u003cdiv class=\"vxp-fade\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-gate\"\u003e\n\u003cp class=\"vxp-lock\"\u003eThe rest is unlocked after purchase\u003c\/p\u003e\n\u003cp\u003eBuy once, download instantly and keep it. Your download link arrives by email and on your order page.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"VervePro","offers":[{"title":"Default Title","offer_id":67762054562070,"sku":"VP-CONTENT-THAT-SELLS-K","price":4999.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/5225\/2694\/files\/cover_10ba577a-b5fc-4efd-8294-b926410af72b.jpg?v=1792393185","url":"https:\/\/www.verveproconsulting.com\/products\/content-that-sells-kit","provider":"VervePro","version":"1.0","type":"link"}