{"product_id":"dm-to-sale-playbook","title":"DM to Sale Playbook","description":"\u003cdiv class=\"vxp-teaser\"\u003e\n\u003cp\u003e\u003cstrong\u003e\"How much?\" is not a question. It's a buyer waiting for a reason to pay.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour comments and WhatsApp chats are full of people who want to buy. Many drift off before they pay because the reply was slow, the total was unclear or paying felt like work. This playbook fixes all three.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKeyword-reply flows: a follower comments \"DRESS\" and instantly gets the price, sizes and a pay link\u003c\/li\u003e\n\u003cli\u003eCopy-and-paste scripts for the 10 questions you get every day, from price to returns\u003c\/li\u003e\n\u003cli\u003eA price card template, plus how to switch from M-Pesa screenshots to pay links\u003c\/li\u003e\n\u003cli\u003eFollow-up messages and timing for buyers who asked but didn't pay\u003c\/li\u003e\n\u003cli\u003e40 ready captions and CTAs for posts, reels, stories and WhatsApp status, and a 7-day setup plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e founders of fashion, beauty, home, food and craft brands who sell through Instagram and WhatsApp and want more paid orders with less typing.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-inc\"\u003e\n\u003cspan\u003e22-page PDF playbook\u003c\/span\u003e\u003cspan\u003eInstant download\u003c\/span\u003e\u003cspan\u003eM-Pesa or card\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-prev\"\u003e\n\u003cp class=\"vxp-lab\"\u003eFree preview\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFrom Chapter 1: Why DM sales slip away\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe four moves of every DM sale\u003c\/h3\u003e\n\u003cp\u003eEvery sale that starts in a DM goes through four moves:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsk:\u003c\/strong\u003e the buyer comments or messages (\"Price?\", \"Do you have size 12?\").\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnswer:\u003c\/strong\u003e you give them what they need to decide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsk for the order:\u003c\/strong\u003e you make the next step clear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePay:\u003c\/strong\u003e they pay, and you confirm.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eMost founders are good at move 2. The sales slip at move 1 (slow replies), move 3 (no clear next step) and move 4 (awkward payment).\u003c\/p\u003e\n\u003ch3\u003eWhat a slow reply costs\u003c\/h3\u003e\n\u003cblockquote\u003e\u003cp\u003e\u003cstrong\u003eExample:\u003c\/strong\u003e A Nairobi fashion brand gets 60 price enquiries a week. It replies within a few hours and converts 15% of them, at an average order of KES 4,200. That is 9 orders, or KES 37,800 a week. With instant keyword replies, a price card and pay links, it reaches 25%: 15 orders, or KES 63,000 a week. Same followers, same content, about KES 100,000 more a month.\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003ch3\u003eThe one rule that fixes most of it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEvery reply should end with a next step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot \"Yes we have it\". Instead: \"Yes, size 10 is available at KES 3,800. Delivery within Nairobi is KES 300. Shall I send you the pay link?\"\u003c\/p\u003e\n\u003cp\u003eA reply without a next step leaves the buyer to do the work. Many will not.\u003c\/p\u003e\n\u003ch3\u003eWhat \"good\" looks like\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMoment\u003c\/th\u003e\n\u003cth\u003eTypical today\u003c\/th\u003e\n\u003cth\u003eWhat good looks like\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eComment \"price?\" on a post\u003c\/td\u003e\n\u003ctd\u003eReply \"check DM\" hours later\u003c\/td\u003e\n\u003ctd\u003eInstant DM with price, sizes and pay link\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirst DM reply\u003c\/td\u003e\n\u003ctd\u003e1 to 6 hours\u003c\/td\u003e\n\u003ctd\u003eUnder 5 minutes (automated) or 15 minutes (human)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayment\u003c\/td\u003e\n\u003ctd\u003e\"Send to 07XX and share screenshot\"\u003c\/td\u003e\n\u003ctd\u003ePay link or till with account reference, auto confirmation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuyer goes quiet\u003c\/td\u003e\n\u003ctd\u003eNothing happens\u003c\/td\u003e\n\u003ctd\u003eFriendly follow-up at 1 hour, 24 hours and 3 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAfter delivery\u003c\/td\u003e\n\u003ctd\u003eNothing happens\u003c\/td\u003e\n\u003ctd\u003eThank you, review request, invite to buy again\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eNone of the middle column is laziness. It is one founder answering 60 DMs by hand while packing orders and posting content.\u003c\/p\u003e\n\u003cp\u003eThe right column is not about working harder. It is about setting things up once so that the first answer, the total and the pay link go out in seconds, even while you are at the market or asleep.\u003c\/p\u003e\n\u003cp\u003eSo what does that actually look like? Picture a follower commenting one word, \"DRESS\", under your reel. Before she has even scrolled to the next video, her DMs light up with...\u003c\/p\u003e\n\u003cdiv class=\"vxp-fade\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-gate\"\u003e\n\u003cp class=\"vxp-lock\"\u003eThe rest is unlocked after purchase\u003c\/p\u003e\n\u003cp\u003eBuy once, download instantly and keep it. Your download link arrives by email and on your order page.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"VervePro","offers":[{"title":"Default Title","offer_id":67762054496534,"sku":"VP-DM-TO-SALE-PLAYBOOK","price":6499.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/5225\/2694\/files\/cover.jpg?v=1792393075","url":"https:\/\/www.verveproconsulting.com\/products\/dm-to-sale-playbook","provider":"VervePro","version":"1.0","type":"link"}