{"product_id":"pricing-cash-flow-kit","title":"Pricing \u0026 Cash Flow Kit","description":"\u003cdiv class=\"vxp-teaser\"\u003e\n\u003cp\u003e\u003cstrong\u003e\"We are selling every week, so why is there never any money in the account?\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost small product brands price from a guess, then watch delivery, payment fees, returns and stock quietly eat the profit. This kit shows you what each product really costs, what to charge, which sales channel actually pays you, and how to see a cash crunch coming weeks before it lands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA true unit cost sheet covering materials, packaging, labour, payment fees, delivery subsidy and returns\u003c\/li\u003e\n\u003cli\u003eA pricing formula with target margin, plus worked KES examples you can copy\u003c\/li\u003e\n\u003cli\u003eA channel profit table comparing your shop, website, DMs and marketplaces side by side\u003c\/li\u003e\n\u003cli\u003eA 13-week cash flow forecast template with spreadsheet formulas\u003c\/li\u003e\n\u003cli\u003eA 30-day plan and the five numbers to review every month\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e Founders of Nano to Small product brands in Kenya and across Africa who want to stop guessing and start running on real numbers.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-inc\"\u003e\n\u003cspan\u003e29-page PDF playbook\u003c\/span\u003e\u003cspan\u003eInstant download\u003c\/span\u003e\u003cspan\u003eM-Pesa or card\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-prev\"\u003e\n\u003cp class=\"vxp-lab\"\u003eFree preview\u003c\/p\u003e\n\u003ch3\u003eThe price you set is not the price you keep\u003c\/h3\u003e\n\u003cp\u003eMost founders set a price by looking at three things: what the materials cost, what competitors charge, and what \"feels right\". Then they add a bit on top and call it profit. It works until the month you sell more than ever and still cannot pay rent.\u003c\/p\u003e\n\u003cp\u003eThe problem is not your sales. The problem is the costs that do not show up on the supplier's receipt. The box. The sticker. The helper you pay by the day. The fee your payment provider takes from every order. The delivery you \"absorb\" so the customer does not walk away. The candle that cracked on the matatu and had to be replaced for free.\u003c\/p\u003e\n\u003cp\u003eEach one is small. Together they can take a third of your price.\u003c\/p\u003e\n\u003cblockquote\u003e\u003cp\u003e\u003cstrong\u003eExample:\u003c\/strong\u003e Wanjiru runs a candle brand in Nakuru. She buys wax, fragrance, a jar and a wick for KES 340 per candle and sells it for KES 900. She believes she makes KES 560 on every candle. When she adds packaging, her helper's day rate, payment fees, the delivery she subsidizes and a small allowance for breakages, her real cost is KES 522. Her real profit per candle is KES 378, not KES 560. That gap is about KES 22,000 a month at her volume.\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003ch3\u003eWhat \"true unit cost\" means\u003c\/h3\u003e\n\u003cp\u003eTrue unit cost is everything you spend to get one product into a customer's hands and keep them happy with it. Not just what it costs to make.\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCost layer\u003c\/th\u003e\n\u003cth\u003eWhat it includes\u003c\/th\u003e\n\u003cth\u003eOften forgotten?\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterials\u003c\/td\u003e\n\u003ctd\u003eRaw inputs, components\u003c\/td\u003e\n\u003ctd\u003eRarely\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003eBox, tissue, sticker, bag, insert card\u003c\/td\u003e\n\u003ctd\u003eOften\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabour\u003c\/td\u003e\n\u003ctd\u003eDaily or piece-rate pay for making and packing\u003c\/td\u003e\n\u003ctd\u003eVery often\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayment fees\u003c\/td\u003e\n\u003ctd\u003eYour provider's percentage on each sale\u003c\/td\u003e\n\u003ctd\u003eVery often\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery subsidy\u003c\/td\u003e\n\u003ctd\u003eThe part of delivery you pay, not the customer\u003c\/td\u003e\n\u003ctd\u003eAlmost always\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns and damage\u003c\/td\u003e\n\u003ctd\u003eReplacements, refunds, breakages\u003c\/td\u003e\n\u003ctd\u003eAlmost always\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eWhen you know this number, every other decision gets easier. Pricing. Discounts. Which channel to push. How much stock you can afford to hold.\u003c\/p\u003e\n\u003ch3\u003eWhy this matters more than you think\u003c\/h3\u003e\n\u003cp\u003eA wrong unit cost does not just shrink your profit. It hides which products are losing money, makes your best-selling item look healthier than it is, and tells you to run promotions you cannot afford. In Chapter 2 you will build your own unit cost sheet line by line. But first, there is one cost that almost every founder gets wrong, and it is the one that grows fastest as you scale...\u003c\/p\u003e\n\u003cdiv class=\"vxp-fade\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-gate\"\u003e\n\u003cp class=\"vxp-lock\"\u003eThe rest is unlocked after purchase\u003c\/p\u003e\n\u003cp\u003eBuy once, download instantly and keep it. Your download link arrives by email and on your order page.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"VervePro","offers":[{"title":"Default Title","offer_id":67792728195350,"sku":"VP-PRICING-CASH-FLOW-KI","price":6499.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/5225\/2694\/files\/pricing-cash-flow-kit-cover.jpg?v=1792742801","url":"https:\/\/www.verveproconsulting.com\/products\/pricing-cash-flow-kit","provider":"VervePro","version":"1.0","type":"link"}