{"product_id":"revenue-leak-playbook","title":"Revenue Leak Playbook","description":"\u003cdiv class=\"vxp-teaser\"\u003e\n\u003cp\u003e\u003cstrong\u003eYour buyers are already in your DMs. Some of them are leaving before they pay.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost founders think slow sales mean they need more followers. Usually the buyers are there. They just slip away somewhere between \"how much?\" and \"delivered.\" This playbook shows you exactly where, and what it is costing you in shillings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA simple 0 to 5 scoring method for the six stages of your buyer journey, from discovery to repeat orders\u003c\/li\u003e\n\u003cli\u003eA one-line formula that turns each leak into a KES figure, with a full worked example\u003c\/li\u003e\n\u003cli\u003eAn impact vs effort method to decide what to fix first\u003c\/li\u003e\n\u003cli\u003eA 30-day fix plan with weekly checklists\u003c\/li\u003e\n\u003cli\u003eThe 8 KPIs to track every week, with healthy ranges, plus the Leak Scorecard \u0026amp; KPI Tracker spreadsheet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e founders of fashion, beauty, home, food and craft brands selling on Instagram, WhatsApp, a website or a shop, who want more sales from the attention they already have.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-inc\"\u003e\n\u003cspan\u003e20-page PDF playbook + spreadsheet template\u003c\/span\u003e\u003cspan\u003eInstant download\u003c\/span\u003e\u003cspan\u003eM-Pesa or card\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-prev\"\u003e\n\u003cp class=\"vxp-lab\"\u003eFree preview\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFrom Chapter 1: Your sales are leaking, not missing\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eMost founders who feel sales are slow assume they need more followers. More often, the buyers are already there. They are just dropping out somewhere between \"I like this\" and \"I have paid.\" That drop-off is a leak.\u003c\/p\u003e\n\u003ch3\u003eThe six stages of the buyer journey\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStage\u003c\/th\u003e\n\u003cth\u003eWhat the buyer is doing\u003c\/th\u003e\n\u003cth\u003eWhat a leak looks like\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e1. Discovery\u003c\/td\u003e\n\u003ctd\u003eFinding you on Instagram, TikTok, Google or by referral\u003c\/td\u003e\n\u003ctd\u003ePosts reach the same 300 people; nobody new finds you\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2. Trust\u003c\/td\u003e\n\u003ctd\u003eDeciding if you are real, fairly priced and reliable\u003c\/td\u003e\n\u003ctd\u003eThey view your profile, see no prices or reviews, and leave\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3. Enquiry\u003c\/td\u003e\n\u003ctd\u003eSending a DM or WhatsApp message\u003c\/td\u003e\n\u003ctd\u003eThey ask \"how much?\" and you reply 6 hours later\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4. Checkout and payment\u003c\/td\u003e\n\u003ctd\u003ePaying for the order\u003c\/td\u003e\n\u003ctd\u003eThey say \"let me send\" and never do\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5. Delivery\u003c\/td\u003e\n\u003ctd\u003eReceiving the product\u003c\/td\u003e\n\u003ctd\u003eLate rider, wrong size, no update, a refund request\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6. Repeat\u003c\/td\u003e\n\u003ctd\u003eBuying again and telling friends\u003c\/td\u003e\n\u003ctd\u003eThey loved it, but you never contact them again\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eThink of it as a pipe with six joints. Water poured in at the top is your attention. Whatever comes out at the bottom is revenue. A small crack at each joint adds up fast.\u003c\/p\u003e\n\u003ch3\u003eWhat a leak looks like in real life\u003c\/h3\u003e\n\u003cblockquote\u003e\u003cp\u003e\u003cstrong\u003eExample:\u003c\/strong\u003e Achieng sells handmade leather sandals from Nairobi. A reel gets 18,000 views. Forty people DM her asking for price and sizes. She is at a market stall that afternoon and replies at 9pm. Twelve people reply back. Seven say they will pay. Four actually send money, and two of those send a screenshot she has to confirm against her M-Pesa statement. One pair arrives late and the customer leaves a sharp comment. Forty interested buyers became four sales.\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003cp\u003eAchieng's product is good. Her reel worked. The leaks were in reply speed, payment and delivery. More followers would not have fixed any of them.\u003c\/p\u003e\n\u003cp\u003eNow here is the uncomfortable part. Achieng thought she had a reach problem. Chasing followers would have poured more water into the same cracked pipe.\u003c\/p\u003e\n\u003cp\u003eSo how do you find your own cracks? And once you find them, how do you know which one is costing you KES 25,000 a month and which one is costing you KES 84,000?\u003c\/p\u003e\n\u003cp\u003eThat is exactly what the next chapter shows you, starting with a 30-statement scorecard most founders finish in under 20 minutes...\u003c\/p\u003e\n\u003cdiv class=\"vxp-fade\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv class=\"vxp-gate\"\u003e\n\u003cp class=\"vxp-lock\"\u003eThe rest is unlocked after purchase\u003c\/p\u003e\n\u003cp\u003eBuy once, download instantly and keep it. Your download link arrives by email and on your order page.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"VervePro","offers":[{"title":"Default Title","offer_id":67762054463766,"sku":"VP-REVENUE-LEAK-PLAYBOO","price":4999.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/5225\/2694\/files\/revenue-leak-playbook.jpg?v=1792393024","url":"https:\/\/www.verveproconsulting.com\/products\/revenue-leak-playbook","provider":"VervePro","version":"1.0","type":"link"}