Payments · Process
Why your DMs are leaking sales
Your buyers are already in your DMs. Then they go quiet. That silence is where the revenue goes.
PaymentsAkili
Your buyers are already in your DMs. They asked about the price, the size, the delivery. Then they went quiet. For many founders, that silence is where the revenue goes.
Where the leak happens
- Replies come hours later, after the buyer has moved on
- Every chat starts from zero, with the same questions answered by hand
- Price, payment details and delivery are spread across several messages
- Nobody follows up when a buyer goes quiet
Why it is a process problem
It is tempting to blame the buyer, or the algorithm. But a DM sale is a sequence of steps. When the steps are not defined, every conversation depends on who is online and how busy they are. That is not a sales channel. It is a lottery.
A DM is the start of a sale, not the whole sale.
What good looks like
Common questions get answered in seconds. Every serious buyer gets a clear path to pay. Quiet buyers get a follow-up. And you can see how many chats turned into orders.
Want to go deeper? The step-by-step is in DM to Sale Playbook. Related solution: Akili. Not sure where to start? Try the free Digital Health Check.
VP
VervePro Consulting LtdVervePro is a Nairobi-based eCommerce consultancy that maps the processes and systems behind brands that sell online.