SEO · Industry insight
Kenyan shoppers are on their phones. Is your store?
A Communications Authority survey found most respondents use their phones to access e-commerce platforms.
SEOVerveHub
When a buyer searches for what you sell, they are most likely holding a phone. How your store shows up there decides whether they find you at all.
What the data says
71.3% of respondents in a Communications Authority of Kenya survey said they use their phones to access e-commerce platforms, reports Startup Kenya (October 2026).
71.3%of survey respondents use their phones to access e-commerce platforms
What it means for founders
Search engines judge your store largely by how it works on mobile. A store built for a laptop screen can struggle to be found, and struggle to sell when it is.
- Does your store load and read well on a small screen?
- Do your product titles use the words buyers actually search?
- Can a buyer find your contact details and location quickly?
Be found where your buyers already are: on their phones.
Want to go deeper? The step-by-step is in Get Found on Google. Related solution: VerveHub. Not sure where to start? Try the free Digital Health Check.
VP
VervePro Consulting LtdVervePro is a Nairobi-based eCommerce consultancy that maps the processes and systems behind brands that sell online.