Health Check Action Report
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Chapter 1: How to Read Your Scores
You have taken the free VervePro Digital Health Check. You have a score for each area of your business. Some look fine. Some are uncomfortable.
That discomfort is useful. It means the check did its job. Now the goal is to turn those numbers into action.
Turn every score into a color
Your Health Check gives each area a score. Whatever the exact numbers, sort each area into one of three bands:
| Band | Meaning | What to do |
|---|---|---|
| Red (bottom third of the scale) | This area is leaking sales or creating risk | Fix in the next 30 days |
| Amber (middle third) | Working, but held together by effort | Improve in the next 90 days |
| Green (top third) | Solid foundation | Maintain and build on it |
Write your band next to each area: clarity and data, selling and DMs, storefront and checkout, payments, content and trust, growth and ads, fulfilment, and global reach.
Three rules for reading scores
The lowest score is not always the first fix. A red score in Global Reach matters less if you only sell in Nairobi today. Context decides.
One honest red is better than five fake ambers. Many founders score themselves kindly. If you were generous on the check, adjust now. Nobody else will see this page.
Problems flow downstream. This is the rule most founders miss, and it changes everything about where you start.
Picture it like this. A buyer finds you on Instagram, messages you, visits your store, pays and waits for a parcel. Every area of your business sits somewhere on that path. A weakness early on quietly distorts every score that comes after it.
So before you rush to fix your lowest number, you need to know which one area sits upstream of all the others. Get it wrong, and you could spend the next three months fixing the wrong thing.
And in most cases, it is not the area with the lowest score...
Get the full workbook to find out where to start, with fixes, quick wins and a 90-day plan for every area.
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