Boosting on a small budget? Know what you are paying for

Boosting a post is easy. Knowing what it earned you is not. Many founders boost because it feels like progress, then cannot say whether the money came back.

The signs your boosts are running blind

• You judge a boost by likes and views, not sales
• You cannot tell which boost brought which buyer
• Every boost goes to the same broad audience
• There is no set budget, just "a bit when sales are slow"

Why small budgets need more discipline, not less

A big brand can afford to waste some spend while it learns. A small brand cannot. With a small budget, every shilling needs a clear job and a clear way to measure it.

Boosts go out blind. Few founders know what they earned.

What good looks like

Each boost has one goal. You track it to sales, not just reach. You stop what does not work quickly and put more behind what does.