SEOVerveHub
SEO · Process
Your Google Business Profile is part of your store
For many buyers, your Google listing is the first proof that your business is real.
Read more →eCommerce insights for founders
Industry insights, news, processes, systems and tools for brands that sell online, from Nairobi to the world.
SEOVerveHub
SEO · Industry insight
Kenyan shoppers are on their phones. Is your store?
A Communications Authority survey found most respondents use their phones to access e-commerce platforms.
Read more →ContentAkili
Content · Industry insight
Social commerce in Kenya: where the sale still breaks
Surveys show social media is where many Kenyans shop. Many of those sales still stall between chat and payment.
Read more →ContentVerveCraft
Content · Industry insight
Buyers judge your brand in 50 milliseconds
Research found people form a view of a web page's visual appeal within about 50 milliseconds.
Read more →StorefrontVerveStack
Storefront · Industry insight
Slow stores lose buyers before the page loads
Google found that most mobile visitors leave a page that takes more than three seconds to load.
Read more →LogisticsVerveTual
Logistics · News
Kenya sets its sights on becoming a digital trade hub
The government says Kenya can lead African digital trade. The gaps it names show up in stores every day.
Read more →ContentAdVantage
Content · Tool
Boosting on a small budget? Know what you are paying for
Boosting is easy. Knowing what it earned you is not. Small budgets need more discipline, not less.
Read more →SEOVerveHub
SEO · Tool
Googled, but not found: what buyers see before they pay
Many buyers search for a brand before they pay. What they find decides whether they trust you.
Read more →PaymentsVerveTual
Payments · System
Selling to the diaspora: where the system breaks
Buyers abroad want to buy from home. The interest is real. The system is what stops the order.
Read more →PaymentsVerveIntel
Payments · System
When the numbers do not add up at month end
Sales felt good. The balance says otherwise. The gap is usually systems that do not talk to each other.
Read more →LogisticsFlowLogic
Logistics · Process
Delivery is where repeat buyers are won or lost
Whether a buyer comes back is often decided after they pay, between confirmation and their doorstep.
Read more →PaymentsAkili
Payments · Process
Why your DMs are leaking sales
Your buyers are already in your DMs. Then they go quiet. That silence is where the revenue goes.
Read more →StorefrontVerveStack
Storefront · Tool
The four systems every online brand needs
You do not need twenty apps. Four systems cover the core of selling online from Africa.
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